AI-powered entrepreneurship // September–April
Build a brand.
Launch a business.
A practical month-by-month journey from business idea to launch using AI tools — combining research, branding, content creation, web development, marketing and presentation.
AI-Powered Brand & Business Curriculum
From first idea to
market-ready launch.
Every stage produces something tangible. Hover or focus on a month to spotlight its learning focus, AI tools and student deliverables.
01
September
Business & Brand Idea
Learning Focus
Understand business ideas, products/services, problems, solutions, target customers and basic competitor research. Brainstorm and select one business idea.
Tools
ChatGPTGoogle SearchPerplexity
Deliverables
- Business idea
- Target audience
- Problem & solution
- Basic competitor research
- Selected business concept
02
October
Brand Name, Slogan & Logo Creation
Learning Focus
Generate multiple brand names, research existing names, check domain and username availability, create slogans and develop different logo concepts.
Tools
NamelixNamecheapDesign.comBrandmarkChatGPTNamechkLookaTailor BrandsGoogle SearchCopy.aiLogo MakerCanva
Deliverables
- Final brand name
- Name research
- Domain/username check
- Final slogan
- Primary logo
- Alternative logo
- Logo icon
03
November
Complete Brand Identity
Learning Focus
Understand that branding is more than a logo. Create colour palette, typography, brand personality, brand voice and visual consistency.
Tools
CanvaChatGPT
Deliverables
- Brand Identity Kit
- Logo
- Colour palette
- Fonts
- Brand personality
- Brand voice
- Slogan
04
December
Product Creation & Packaging
Learning Focus
Develop the product/service, product name, features, benefits, pricing, packaging and customer value proposition.
Tools
ChatGPTCanva
Deliverables
- Product concept
- Product name
- Features & benefits
- Product description
- Price
- Packaging/label design
05
January
AI Images & AI Content Creation
Learning Focus
Generate professional product visuals, advertising images, website images and written content. Learn to create prompts and edit AI-generated content.
Tools
ChatGPTChatGPT Image GenerationCanva AIAdobe Express
Deliverables
- Product images
- Advertising visuals
- Website hero image
- Homepage content
- About Us
- Product descriptions
- CTA content
06
February
Website Development
Learning Focus
Bring the brand, product, images and content together into a complete website. Build Home, About, Products and Contact pages.
Tools
StrikinglyShopifyChatGPTCanva
Deliverables
- Functional website
- Home page
- About page
- Products page
- Contact page
- Brand visuals & content integrated
07
March
AI Video & Marketing Campaign
Learning Focus
Create promotional videos and start building a complete marketing campaign. Learn how AI can generate scripts, scenes, clips, avatars and promotional content.
Tools
ChatGPTCanvainVideo AIHailuo AIHiggsfieldKling AIPikaHeyGenCapCut
Deliverables
- Video script
- AI generated clips
- Product promotional video
- Reel/short video
- Social media posts
- Poster
- Website banner
- Campaign concept
08
April
Final Project: Launch Your AI Brand
Learning Focus
Combine the entire year's learning into one complete AI-powered business. Students prepare, polish and present their brand as a real digital business.
Tools
All learned tools
Deliverables
- Business idea
- Brand identity
- Product & packaging
- AI images
- Website
- Promotional video
- Social media campaign
- Final business presentation
AI tools used throughout the program
A practical
AI tool stack.
Research & Idea
ChatGPTGoogle SearchPerplexity
Branding & Identity
NamelixNamecheapNamechkCopy.aiDesign.comLookaLogo MakerBrandmarkTailor BrandsCanva
Content & Design
ChatGPTChatGPT Image GenerationCanvaCanva AIAdobe Express
Website
StrikinglyShopifyChatGPTCanva
Video & Marketing
ChatGPTCanvainVideo AIHailuo AIHiggsfieldKling AIPikaHeyGenCapCut
Final student outcomes
Eight outputs.
One launch-ready brand.
By April, students bring every piece together into a complete digital business presentation.